| Titulo | Teaser 3 |
| Agência | Saatchi & Saatchi |
| Campanha | Head & Shoulders Surprise Campaign - Procter & Gamble |
| Anunciante | Procter & Gamble |
| Marca | Head & Shoulders |
| Posted | Mai 2005 |
| Sector Empresarial | Shampôs e amaciadores |
| Problema | The overall objective of the campaign was to address the preconception that Head & Shoulders is bad for hair, by effectively relaunching the brand with credible cosmetic (hair) as well as anti-dandruff performance. The campaign was framed within the big conceptual idea of 'Surprise' - Cosmopolitan has discovered a new secret to gorgeous hair. First, a Teaser phase with massive blind sampling was employed to create intrigue and excitement about the new beauty secret. A subsequent Reveal phase then named the 'new secret' as Head & Shoulders and further communicated the cosmetic benefits of the shampoo. |
| Tipo de Mídia | Relações públicas |
| Mercado | Reino Unido |
| Director criativo | olga barr |
| Fotógrafo | Stephan Ziehan |
| Director de arte | olga barr |
More Work
SEE ALLCosmopolitan 1
- MARCA:
- Head & Shoulders
- AGÊNCIA:
- Saatchi & Saatchi
Cosmopolitan 2
- MARCA:
- Head & Shoulders
- AGÊNCIA:
- Saatchi & Saatchi
Surprise
- MARCA:
- Head & Shoulders
- AGÊNCIA:
- Saatchi & Saatchi
Teaser 1
- MARCA:
- Head & Shoulders
- AGÊNCIA:
- Saatchi & Saatchi
Teaser 2
- MARCA:
- Head & Shoulders
- AGÊNCIA:
- Saatchi & Saatchi