Chief Strategy Officer
at
Carmichael Lynch
Greater Minneapolis-St. Paul Area, Estados Unidos
| Titulo | The Hire Series 2 |
| Agência | Fallon |
| Campanha | The Hire - BMW |
| Anunciante | BMW |
| Marca | BMW Films |
| Posted | Mai 2005 |
| Sector Empresarial | Automotor |
| História | Highlights of the BMW Films campaign |
| Resultado | The Hire campaign represents a bold step for a marketer into the world of branded entertainment. No benchmarks existed to give BMW confidence that this would pay off. Ultimately, the campaign attracted a huge audience with the right target profile. Costing only 56% of BMW's traditional advertising in terms of the brand exposure gained, the films more than doubled BMW's growth, leading to a 74% sales increase. In addition, it attracted the equivalent of $26 million exposure value in free publicity. This paper demonstrates the economic rewards BMW has been able to enjoy as a reward for their marketing courage, and for their belief in an idea. |
| Tipo de Mídia | Poster |
| Mercado | Estados Unidos |
| Planeador | Lachlan Badenoch |
| Director de publicidade | Tom Stepanchak |
| President Fallon Minneapolis | Robert White |
| Director of Planning | Adrian Ho |
More Work
SEE ALLBe Prepared
- MARCA:
- Orange
- AGÊNCIA:
- Publicis Conseil
Airball (French)
- MARCA:
- Orange
- AGÊNCIA:
- Publicis Conseil
Airball
- MARCA:
- Orange
- AGÊNCIA:
- Publicis Conseil
Brake
- MARCA:
- Game Boy Advance
- AGÊNCIA:
- Leo Burnett
Firing Range
- MARCA:
- Game Boy Advance
- AGÊNCIA:
- Leo Burnett
Airport
- MARCA:
- Game Boy Advance
- AGÊNCIA:
- Leo Burnett