| Titulo | Pit Stop |
| Agência | Mark/BBDO |
| Campanha | Quick Formula 1 - INTERNET OnLine |
| Anunciante | INTERNET OnLine |
| Marca | QUICK.cz |
| Posted | Agosto 2006 |
| Produto | Free Internet |
| Sector Empresarial | Fornecedores de serviços de internet (ISPs) |
| Legenda | Don´t Be Snail, Be Quick. |
| História | Formula has a pit stop during the race. All technicians change the wheels very, very quickly. But one of them is a snail. He can´t keep up with them. The wheel is not sets up but formule starts . |
| Filosofia | Strategy was to strictly define QUICK from other brands. The main communication argument was the quickness of the connection, which was unique on the market. In commercials we devide the world on snails and Quick people. |
| Problema | There were 4 providers on the market with the same product - free connection to the internet. All competitors were communicating freedom of movement or connection on internet. We need to be unique. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | optionlist-countries.COU539 |
| Produtora | Stillking Films |
| Director criativo | Stepán Tyller |
| Director de arte | David Saudek |
| Redator | Michal ?teindler |
| Director de contas | Vladimir Slivka |
| Realizador | Toby Tremlett |
| Producer | Pavla Burgetová |
| Director de fotografia | Jakub Dvorsky |
| Editor | Filip Malasek |
| Música | Hekatomb |
| Director de publicidade | Michal Knor |
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