Nexity - "Not Too Old"

Havas Paris

Havas Paris Puteaux, França

5441

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Nexity
País: França

Anunciante: Nexity

Titulo	Not Too Old
Titulo (língua original)	Pas assez âgé
Agência	Havas Paris
Campanha	Nexity Outdoor Campaign
Anunciante	Nexity
Marca	Nexity
Posted	Outubro 2007
Sector Empresarial	Serviços bancários, investimentos, corretores de bolsa
Legenda	Too young ; too old ; not enough incomes or contributions…It isn’t right reason to stay without accommodations.
História	In July 2007, Nexity’s shareholders had to give their approval on the merger conditions with the group Groupe Caisse d’Epargne, in order to enable Nexity to become the first integrated player of property sector (from promotion and services to financing).
Filosofia	The campaign answers this question: what is this merger meaning and usefulness? The campaign suggests answers which are beyond the financial stakes of the merger by giving usefulness to property sector. Thanks to the merger of the leader of property sector and an important bank, the project ambition is to enable complex projects like adapted housing solutions, simple property investment or harmonious town planning… Five ads underlined what Nexity will suggest thanks to the merger: - Solutions of adapted housing to everybody - Diversified town planning - Solutions of accessible housing to everybody (rate of 0% loan) - Simple property investment - Harmonious town planning Euro RSCG C&O chose a direct and popular tone: - breaking the codes of property sector and financial communication, - in line with the « revolutions » concept that Nexity wants to implement thanks to the merger.
Problema	Two main challenges in this campaign: - Convince shareholders on the project in order to get their support and vote - To show that Nexity integrates “corporate responsibility” within its brand attributes and values component
Tipo de Mídia	Imprensa e publicações
Mercado	França
Supervisor de publicidade	Guillaume Idier
Director criativo	Olivier Mouliérac
Director criativo	Jérôme Galinha
Director de arte	Catherine Labro
Redator	Capucine Lewalle
Produtor	Fabienne Méric
Produtor	Orianne Dopont
Director de contas	Yannick Bolloré
Consultant	Lucie Munsch