Yournalist - News App - "Yournalist"

The Cyranos // McCann

The Cyranos // McCann Barcelona, Espanha

Prêmios

10000

Marca: Yournalist - News App
País: Espanha

Anunciante: Euskal Irrati Telebista (EITB)

Titulo	Yournalist
Agência	The Cyranos // McCann
Campanha	Yournalist
Anunciante	Euskal Irrati Telebista (EITB)
Marca	Yournalist - News App
Posted	Junho 2017
Sector Empresarial	Meios de comunicação, publicidade, edição e produção
História	In a world of fake news, how do you find out who's telling the truth? Enter Yournalist, a Shazam-type app that enables you to point your phone towards a news story being broadcast on radio or TV. Powered by IBM's Watson, Yournalist compares the story in real time with millions of others about the same news item and provides you with the six most widely different angles. That way, you get every point of view on a story and can form your own opinion - without ideological or geographical bias. It’s a bad time for the truth. Whether it’s fake news or simply being flooded with analogous algorithm-based search results that social media thinks we want to read, getting real, unbiased news is a lot harder than ever before. Enter Yournalist. The app takes one news item, analyzes keywords and searches media for the six most widely differing news stories on the same topic — ensuring that we see every point of view.
Tipo de Mídia	Applications
Comprimento	133 seconds
Executive Creative Director Digital	Pablo Colonnese
Diretor de Planejamento Estratégico	Pablo Colonnese
Director criativo	David Fernández
Director criativo	Joaquín Espagnol
Director de arte	Eduard Cubel
Director de arte	Diego Alonso Rodríguez
Redator	Jaume Rufach
Redator	Matías López Navajas
Director de arte	Xavi Teruel
Director de arte	Fernando Diago
Production Manager	Alba Riart
Produtor executivo	Olga Duerto
Produtor	Joan Coca