Titulo | Millboard |
Agência | Publicis Emil |
Campanha | Millboard |
Anunciante | Mercedes-Benz |
Marca | Mercedes-Benz |
Posted | Dezembro 2021 |
Sector Empresarial | Automóveis |
História | The wind turbine symbolises renewable energy. The three-pointed star symbolizes Mercedes-Benz. The idea was simple: to exploit the striking visual similarity between the two to transform one of Europe’s largest wind turbines (120m x 70m) into an illuminated Mercedes-Benz logo on a truly iconic scale. The objective was to announce to the world that the brand and renewable energy would soon be working together on a global scale. The installation was staged for real, using eco-friendly lights and smoke, and was visible for miles around. |
Tipo de Mídia | Case Study |
Comprimento | |
Global Chief Creative Officer | Bruno Bertelli |
Global Executive Creative Director | Andy Daley |
Chief Creative Officer | Eduardo Marques |
Director criativo | Mischa Schreuder |
Director criativo | Koenraad Lefever |
Redator | Richard Bushoff |
Director de arte | Lennart Schoterman |
Director de arte | Mischa Schreuder |
Account Director, Global Content, Experience and Comms | Elodie Straub |
Market Acceleration Lead | Davy Caluwaerts |
Director de contas | Axelle Gontier |
Account Manager | Frederic Haesendonck |
Director de publicidade | Florian Bleher Bleher |
Director de publicidade | Stefan Brommer |
Equipa criativa | Karen Fonteyne |
Equipa criativa | James Gambrill |