|Agência||Ogilvy & Mather|
|Campanha||Be The Readiest|
|Marca||Holiday Inn Express|
|Sector Empresarial||Hotéis e resorts|
|História||Marina del Rey, CA-based production company Backyard director Kim Nguyen takes hotel guest preparation to the highest level in the humorous :30 “Winning Move,” out of the Atlanta office of Ogilvy USA. The spot is a continuation of the new Holiday Inn Express “Be The Readiest” campaign and also includes the :15 “Go You.” The spot features actor, comedian and official Creative Director and Champion of The Readiest Rob Riggle as a subtly-humorous narrator leading a hotel guest away from an ordinary work convention and into the extravagance of a national televised dance competition, where he delivers an impeccable Salsa dance performance, earning him a perfect score across the board.|
|Tipo de Mídia||Televisão|
|Brand Marketing Director||Seth Freeman|
|Marketing Manager||Cigdem Topalli|
|Director of Creative Services||Rhonda Mitchell|
|Director executivo criativo||Jason Aspes|
|Director assistente criativo||Nick Costarides|
|Director assistente criativo||Grant Weber|
|Executive Director||Deborah Riley Draper|
|Management Supervisor||Chad Cadelina|
|Integrated Producer||Todd Johnson|
|Director de fotografia||Darko Suvak|
|Managing Director/Partner||Chris Zander|
|VP / Executive Producer||Kris Mathur|
|Chefe de produção||Emily Malito|
|Produtor de linha||Kevin Sharpton|
|Empresa de produção||Beast|
|Produtor executivo||Soraia Callison|
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