Toyota Corolla Cross - "Skate Instructor"

Conill

Conill El Segundo, Estados Unidos

3442

Marca: Toyota Corolla Cross
País: Estados Unidos

Anunciante: Toyota Motor Corporation

Titulo	Skate Instructor
Agência	Conill
Campanha	Corolla Cross
Anunciante	Toyota Motor Corporation
Marca	Toyota Corolla Cross
Data da primeira Transmissão/Publicação	2022 / 1
Sector Empresarial	Automóveis 4x4
História	For the introduction of Toyota’s Corolla Cross to Hispanic audiences, Conill developed an integrated campaign that leverages the unique features of the vehicle and the power of celebrity for its younger-skewing audience. Acclaimed professional skateboarder Paul Rodriguez Jr. stars in the broadcast centerpiece of the campaign, “Skate Instructor.” The story follows the antics of Paul’s inadvertently left-behind skateboard, as it frantically follows its owner and emulates the vehicle’s smooth moves on the street. A series of 15-second social and digital videos round-out the campaign: - “Salon” captures the attention of salon patrons with the vehicle’s stand-out styling. - “Music” features the vehicle’s Qi-compatible wireless charging system, as it rescues the night for friends to continue their headbanging in unison to the rhythm of a catchy Latin song. - “Flowers” highlights the availability of all-wheel drive.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Mercado	Estados Unidos
Mais Informações	www.conill.com
Produtor executivo	Bryan Sweeney
Realizador	Max Malkin
Chief Creative Officer	Gustavo Sarkis
VP, Director Of Production	Carlos Barciela
Director executivo criativo	Veronica Elizondo
Senior Integrated Producer	Holly Otto
Group Account Director	Patty Mira
Group Creative Director	Martin Donovan
Produtor executivo	Ali Brown
Director Of Production	Tracy Hauser
Produtor de linha	Matt Wersinger
Associate Account Director	Kate Noble
Music Supervision	Kristen Hosack
SVP, Chief Strategy Officer	Laura Semple
VP, Director Of Project Management	Sandy Mayer
Senior Digital & Innovation Producer	Kat Olschnegger
VP, Managing Director	Anabel Ordonez
Group Account Director	Carlene Rowe
Director of Strategy	Alejandro Oszust
Senior Strategic Planner	Caroline Hayward
Director assistente criativo	Brian Abadia
Supervisor de conta	Lissete Jimenez
Produtora	Prettybird