Brad Emmett
Chief Creative Officer at Commonwealth//McCann
Southfield, Estados Unidos
TituloFrau Fabrissina on range
Agência
Campanha Evil Takeover
Anunciante General Motors Corp.
Marca General Motors
PostedMarço 2022
Sector Empresarial Automóveis
História We set out to highlight that GM’s EVs are an integral part of the fight against climate change. And now that climate change is the number one threat to the planet, there was only one way to do it: tell Dr. Evil he’s now the number two threat to the planet. Driven by his megalomaniacal ego, he hatches a diabolical plan to take over GM and use their EV technology to destroy this new nemesis. The plot thickens when a late breaking surprise from his son, Scott, makes Dr. Evil realize he must help save the world – before taking it over.
Tipo de Mídia Viral
Comprimento
Chief Creative Officer
Chief Creative Officer
Group Creative Director
Director assistente criativo
Executive Integrated Producer
Director assistente criativo
Digital Agency McCann Detroit
Co-Chief Creative Officer Chuck Meehan
Co-Chief Creative Officer Brad Emmett
Group Creative Director Rob Legato
Associate Creative Director Michelle Musallam
Associate Creative Director Nick Marine
Executive Integrated Producer Hafeez Saheed

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