Titulo | Amazons |
Titulo (língua original) | Amazones |
Agência |
Tiempo BBDO
|
Campanha |
Amazons
|
Anunciante |
Greenpeace
|
Marca |
Greenpeace
|
Posted | Junho 2006 |
Sector Empresarial | Acções caridade, fundações, voluntariado
|
História | A hand with a pair of scissors cutting out an animal made of palm leaves. |
Filosofia | By using animals made from palm leaves, we wanted to establish a direct linkage between the issues of deforestation and species survival. |
Problema | Draw attention to the problem of deforestation caused by indiscriminate logging. |
Resultado | Increased number of new memberships during the one-month duration of the campaign. |
Tipo de Mídia |
Televisão
|
Comprimento | |
Mercado | Espanha |
Director executivo criativo |
FERRAN BLANCH
|
Director criativo |
Jordi Comas
|
Director criativo |
Tomas Ferrandiz
|
Director de arte |
Javi Gracia
|
Director criativo |
Siscu Molina
|
Produtor da agência |
ANNA MORELL
|
Other |
Marta Puig
|