Martin Luther King, Jr. Day - "Bus"

DDB Seattle

DDB Seattle Seattle, Estados Unidos

5048

Titulo	Bus
Agência	DDB Seattle
Campanha	Bus
Anunciante	Martin Luther King, Jr. Day
Marca	Martin Luther King, Jr. Day
Posted	Julho 2001
Produto	Commemorate Martin Luther King Jr. Day
Sector Empresarial	Consciencialização social sobre descriminação racial / étnica / minorias / portadores de deficiências
Filosofia	Fortunately, the extraordinary efforts of our Broadcast Production department and the power of the concept convinced numerous vendors up and down the West Coast to contribute time and resources for a project they believed in. What resulted was "Bus", a powerful, authentic spot shot documentary-style to place the viewer in the shoes of a Rosa Parks-esqe character.
Problema	The success of this spot was the fact it was produced at all. With a miniscule budget and imposing timeline, the spot called for the re-creation of Montgomery, Alabama in the early 1960s.
Tipo de Mídia	Televisão
Comprimento	60 seconds
Mercado	Estados Unidos
Produtora	Hello!
Director criativo	Laurie Fritts
Director de contas	Alex Barth
Planeador estratégico	George Nguyen
Director de media	Janice Merlino
Redator	Eric Gutierrez
Director de arte	Randy Gerda
Produtor da agência	Deborah Narine
Produtor da agência	Heidi Molden
Realizador	Michael Karbelnikoff