Titulo | Burst Pipe |
Agência | St. Luke’s Communications |
Campanha | Burst Pipe - British Telecom |
Anunciante | BT Broadband |
Marca | BT Broadband |
Posted | Mai 2003 |
Sector Empresarial | Fornecedores de serviços de internet (ISPs) |
Legenda | Broadband has landed. More connections. More possibilities. |
Problema | The internet provided BT with a means of creating growth from its core telephony business. But the internet was stagnating due to slow connection speeds. Broadband was the answer, but the public didnt respond and Broadband remained a niche market. |
Resultado | The BT campaign grew the Broadband market by 15% and increased BTs customer base by 300%. The campaign produced a net revenue to BT of £35.6m, an incremental market value of £85m and a payback to the economy of £500m. |
Tipo de Mídia | Televisão |
Comprimento | |
Mercado | Reino Unido |
Produtora | Hammer & Tongs |
Empresa de produção | The Firm |
Animação | The Mill London |
Produtor da agência | Kate Male |
Director criativo | Julian Vizard |
Director criativo | Al Young |
Realizador | Garth Jennings |
Produtor | Helen Weil |
Producer | Nick Goldsmith |
Efeitos de animação | Chris Knight |
Efeitos de animação | Dave Smith |
Efeitos de animação | Lorraine McLaughlin |
Efeitos de animação | Neil Davies |
Telecine | Adam Scott |
Gráficos 3D | Russell Tickner |
Gráficos 3D | Andi Farhall |
Gráficos 3D | Ben Smith |
Gráficos 3D | Andrew Proctor |
Gráficos 3D | Satoko Iinuma |
Gráficos 3D | Rob van den Bragt |
Gráficos 3D | Porl Perrott |
Gráficos 3D | Nick Lloyd |
Gráficos 3D | Michael Grobe |
Gráficos 3D | Jake Mengers |
Gráficos 3D | Sam Renfry |
Gráficos 3D | Russell Appleford |
Gráficos 3D | Thomas Pastor |
Produtor | Stephen Venning |
Senior Planner | Michele Danan |
Director de publicidade | Amanda Mackenzie |