Hovis - "Childhood"

adam&eveDDB

adam&eveDDB London, Reino Unido

7561

Marca: Hovis
País: Reino Unido

Anunciante: Rank Hovis McDougall Limited

Titulo	Childhood
Agência	adam&eveDDB
Campanha	Childhood
Anunciante	Rank Hovis McDougall Limited
Marca	Hovis
Data da primeira Transmissão/Publicação	2006 / 1
Sector Empresarial	Biscoitos, pão, bolachas
Legenda	Hovis is for life
História	The ad begins as a five year old boy and girl run through the field, chasing each other, playing tag. Suddenly they transform into twelve year olds. As they continue to run and play they grow taller, stronger and older until eventually we see them as adults with children of their own. A tagline appears ‘Hovis is for life’.
Filosofia	“We wanted the communication to reflect the wholesome, natural properties of Hovis bread, in the voice of a brand leader. It felt right to appeal to people’s emotions. Hopefully at least some of the audience will think ‘I wish my family had experiences like that’”
Problema	Brief: To position Hovis as a great source of natural goodness. The client challenged the agency to come up with something that felt much bigger than a conventional food ad and then had the courage of their convictions when it came time to make it.
Tipo de Mídia	Televisão
Comprimento	40 seconds
Mercado	Reino Unido
Redator	Dylan Harrison
Director de arte	Feargal Ballance
Produtor da agência	Richard Chambers
Director de contas	Paul Billingsley
Planeador	Vicky Holgate
Supervisor de publicidade	Brendan Rice
Produtora	hla
Realizador	Simon Rattigan
Câmara	Bob Pendar-Hughes
Director de iluminação / Iluminação	Bob Pendar-Hughes
Editor	Bruce Townend
Empresa de produção	The Quarry
Media Planner	Michelle Olivier
Audio Production Company	Morgan Van Dam