| Titulo | Luca |
| Agência | MullenLowe Italy |
| Campanha | Luca |
| Anunciante | Coop |
| Marca | Coop |
| Posted | Agosto 2002 |
| Produto | Supermarket |
| Sector Empresarial | Grandes armazéns, supermercados |
| História | In a pitiable rundown shack, a man who seems in questionable cuts a slice od bread while coughing, then opens a bottle of beer. Speaker: "Luca works in a mine 12 hours a day. When he comes home, he's so tired he doesn't have the strength to speak, to play, or to do anything at all." A dog approaches the man wagging its tail to greet him; the man kicks it roughly away. He enters the next room. The speaker continues:"For Luca, work has become a problem rather than a solution. The only thing Luca wants to do when the day comes to an end is sleep." The man walks up to a bed and takes some money out of a tin box. Now we see that a dark skinned little boy is sleeping in the bed. The speaker concludes: "Goodnight Luca". |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Director criativo | Aldo Cernuto |
| Director criativo | Roberto Pizzigoni |
| Redator | Dario Alesani |
| Director de arte | Umberto Mauri |
| Produtora | Film Master |
| Realizador | Agostino Panini |
More Work
SEE ALLSilent Movie
- MARCA:
- Itaca Project
- AGÊNCIA:
- VML Italia
Coop Palma
- MARCA:
- Coop
- AGÊNCIA:
- MullenLowe Italy
Apple
- MARCA:
- Coop
- AGÊNCIA:
- MullenLowe Italy
Safe Meats
- MARCA:
- Coop
- AGÊNCIA:
- MullenLowe Italy
Psychologist
- MARCA:
- Bliss
- AGÊNCIA:
- MullenLowe Italy
Stairs
- MARCA:
- Bliss
- AGÊNCIA:
- MullenLowe Italy
Wedding
- MARCA:
- Casa Damiani
- AGÊNCIA:
- MullenLowe Italy
Great Shorties
- MARCA:
- Volkswagen
- AGÊNCIA:
- DDB Group Italy