Currys - "Currys New Term: Security"

AMV BBDO

AMV BBDO London, Reino Unido

680

Marca: Currys
País: Reino Unido

Anunciante: Currys

Titulo	Currys New Term: Security
Agência	AMV BBDO
Campanha	Beyond Techspectations
Anunciante	Currys
Marca	Currys
Data da primeira Transmissão/Publicação	2023 / 8
Sector Empresarial	Retalho, distribuição e cadeias de restaurantes
História	Set to take the brand to an exciting new place in communicating their tech expertise, Currys has announced the launch of a new brand platform called “Beyond Techspectations”. Created by AMV BBDO with media strategy developed by Spark Foundry, the aim of “Beyond Techspectations” is to show how Currys goes above and beyond in everything it does to deliver the best expertise, service, and the best possible prices for customers. To kick this off, Currys are launching a comedic back-to-school campaign showing its team of experts going above and beyond to provide the perfect laptops for students starting the new term. The suite of three TV ads is designed to surprise and humour Currys’ customers by showing that colleagues always provide the perfect tech advice when it is needed, even if that means appearing in the most unlikely places. This includes within a security luggage tray at the airport, from a vat of baked beans and bursting out of a cow costume in a field! The ads were directed by Greg Bell through Red Studios at AMV and will run across TV, online and social media.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Empresa de produção	Tenthree
Produção de som	Grand Central Recording Studios
Chief Creative Officer	Nicholas Hulley
Chief Creative Officer	Nadja Lossgott
Director criativo	Jeremy Tribe
Director criativo	David Westland
Equipa criativa	Diccon Driver
Equipa criativa	Alan Wilson
Estrategista	Michael Alhadeff
Creative Producer	Trish Russell
Realizador	Greg Bell
Produtor	Richard Martin