| Titulo | How Close |
| Agência | AMV BBDO |
| Campanha | How Close |
| Anunciante | Department for Transport |
| Marca | DfT |
| Posted | Março 2006 |
| Produto | Motorcycle Safety |
| Sector Empresarial | Segurança rodoviária |
| Filosofia | To make car drivers more aware of motorcyclists by communicating a simple action that they can adopt to increase riders' safety to look, look and look again for bikes at junctions and to persuade drivers to adopt this behavioural change. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Reino Unido |
| Produtora | Stink Films |
| Audio Post Production | Jungle Studios |
| Redator | Mary Wear |
| Director de arte | Andy McKay |
| Director de publicidade | Britta Stones |
| Director de publicidade | David Watson |
| Planeador | Clare Hutchinson |
| Planeador | Tom Johnstone |
| Media Planner | Emma Sheehan |
| Editor | Mark Aarons |
| Pós-produção | The Mill London |
| Realizador | James Brown |
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