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Graham Fink
Graham Fink
Former Chief Creative Office at Ogilvy & Mather
Shanghai, China
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TituloThe Face of Future
Agência
Campanha The Face of the Future
Anunciante EY
Marca EY
Data da primeira Transmissão/Publicação 2023 / 10
Sector Empresarial Serviços para empresas
Filosofia The EY organization (EY) today announces the launch of a new and fully integrated marketing campaign entitled “The Face of the Future.” Through this campaign EY promotes its recently launched unifying artificial intelligence (AI) platform, EY.ai, highlighting the need to put humans at the center of the AI transformation to help deliver on the exponential value the technology provides. Against a backdrop of real-world business, governmental and societal concerns around the adoption of AI, “The Face of the Future” is an assertion of the EY belief that confidence in AI needs to be instilled by prioritizing a people-first approach. This belief is brought to life through the campaign’s central asset, an ever-changing animated face comprising of the images of more than 200 EY people. It highlights the transformative power of AI across organizations when it is people-centric while making provocations around AI adoption, posing the question: How can AI help your organization face the future?
Tipo de Mídia Televisão
Comprimento
Produtor
Produtor
Pós produção
Pós produção
Director de contas
Account Manager
Editor
Empresa de produção
Colorist
Colorist
Colorização
Sound Designer
Sound Designer
Empresa de design sonoro
Executive Audio Producer
Produção de som
Director executivo criativo
Director executivo criativo
Client Team Director
Executive Creative Producer
Produtor executivo
Live action Producer
Produtora
Produtor
Fotógrafo
After Effects Artist
After Effects Artist

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