Titulo | Corner Shop |
Agência | Lucky Generals |
Campanha | Yorkshire Gold Campaign |
Anunciante | Yorkshire Tea |
Marca | Yorkshire Tea |
Posted | Novembro 2022 |
Sector Empresarial | Café, chá, bebidas achocolatadas, bebidas de pequeno-almoço |
História | Our solution was to signify Yorkshire Gold’s higher quality without talking about the tea itself. We made Yorkshire Gold’s new completely gold packaging the focus of our campaign, as the colour signifies the premium quality of the tea inside and provides standout on shelf. The work features everyday examples of people being dazzled by the radiant, golden glow of the box. |
Tipo de Mídia | Imprensa e publicações |
Creative Founder | Danny Brooke-Taylor |
Director criativo | Lee Smith |
Director criativo | Nick Bird |
Equipa criativa | Martin Tighe |
Equipa criativa | Gareth Morgan |
Diretor de Estratégia | Loz Horner |
Estrategista | Myles Manyonda |
Client Partner | Vickie Ridley |
Director de contas | Tammy le Vasan |
Account Manager | Jake Annett |
Integrated Producer | Charlie Dodd |
Fotógrafo | Ben Stockley |