| Titulo | Mountain Road |
| Titulo (língua original) | Cocculus 73 |
| Agência | Havas Paris |
| Campanha | Cocculus 73 |
| Anunciante | Lehning |
| Marca | Cocculus 73 |
| Posted | Novembro 2015 |
| Sector Empresarial | Saúde e produtos farmacêuticos |
| História | Travel sickness is a disease as old as travelling. The use of a scientific Indian ink drawing seemed to be the best visual answer for this idea. This technique strengthens the problem’s scientific observation. Illustrator’s challenge was to recapture old techniques: thousands of spots and lines, no solid-coloured fill. Every drawing represents about a hundred work’s hours. The main idea of this campaign was to symbolize physic sickness at stomach level when we are in the car or on a plane. |
| Tipo de Mídia | Imprensa e publicações |
| Director criativo | Alban Penicaut |
| Redator | Edouard Dorbais |
| Director de arte | Rémi Arnaud |
| Illustrator | Florian Nguyen |
| Chief Executive Officer (CEO) | Vincent Mayet |
| Director de publicidade | David Mingeon |
| Director de contas | Ophélie Dumay |
| Consultant | Pauline Arguillere |
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