Titulo | Come into the Art |
Titulo (língua original) | Venez prendre l'Art |
Agência | CLM BBDO |
Campanha | Come into the Art - MAC/VAL |
Anunciante | Musée d'art contemporain du Val-de-Marne |
Marca | MAC/VAL |
Data da primeira Transmissão/Publicação | 2005 / 11 |
Sector Empresarial | Festivais, museus |
Legenda | Come into the Art |
Legenda (língua original) | Venez prendre l'Art |
Filosofia | An amazing and exclusive communication campaign to go with the opening. Created by CLM BBDO agency, the campaign entitled "COME INTO THE ART" invites, through this pun, the spectator/visitor to live a unique moment mixing pleasure and discovery. At the same time, it meets the ambition of the museum to give access to the whole inhabitants from Val-de-Marne and Ile-de-France to the contemporary art. A 45 seconds film directed by Arno Bani has been in accordance with the approach related to the birth of emotion triggered by the contemporary art. |
Filosofia (língua original) | Une campagne de communication étonnante et inédite pour accompagner louverture. Conçue par lagence CLM BBDO,la campagne signée « VENEZ PRENDRE LART » invite, par un jeu de mot, le spectateur/visiteur à vivre un moment de plaisir et de découverte. Parallèlement, elle répond à lambition du musée de donner un accès à lensemble des Val-de-Marnais et aux habitants de lIle-de-France à lart contemporain. Un film de 45'' secondes réalisé par Arno Bani, s'inscrit dans une démarche d'impression de l'émotion provoquée par l'art contemporain. |
Problema | The opening of MAC/VAL, Contemporary Art Museum of Val-de-Marne, in Vitry,is a national and international event, and accounts for one of the most important works in France for the recent years. It consists in meeting three main objectives : a cultural commitment, a political one, and a strong mission for the common interest. |
Problema (língua original) | Louverture du MAC/VAL, musée d'art contemporain du Val-de-Marne, à Vitry, constitue un événement dampleur nationale et internationale, et représente une des plus importantes réalisations en France de ces dernières années. Il a vocation à satisfaire trois engagements majeurs : un engagement culturel, un engagement politique, et une forte mission dintérêt général. |
Tipo de Mídia | Televisão e Cinema |
Comprimento | |
Mercado | França |
Trilha sonora | Not for Sale |
Director de publicidade | Alexia Fabre |
Director de publicidade | Marie Rotkopf |
Director criativo | Anne de Maupeou |
Director criativo | Barka Zerouali |
Redator | Frédéric Lutgé |
Director de arte | Dimitri Guerassimov |
Account Manager | Pascal Couvry |
Account Manager | Julien Lemoine |
Produtora | Wanda Paris |
Producer | Claude Fayole |
Realizador | Arno Bani |
Director de iluminação / Iluminação | Dylan Doyle |
Cantor | Coco Rosie |
Produtor da agência | Isabelle Baud |