Miller Lite - "Beer "

Alma

Alma Coconut Grove, Estados Unidos

201

Titulo	Beer
Agência	Alma
Campanha	Bad $#!T to Good $#!T
Anunciante	MillerCoors LLC
Marca	Miller Lite
Data da primeira Transmissão/Publicação	2023 / 3
Sector Empresarial	Bebidas
História	Through the years, a lot of beer advertising has been outrageously sexist, objectifying and demeaning women with a focus on bikini-clad beach bods and obnoxious party jiggling. To some extent, of course, that describes much of marketing's history, regardless of the product category. But brewers have been especially culpable—a fact that Miller Lite (guilty as the rest) seeks to address in a campaign timed to Women's History Month. Themed "Bad $#!T to Good $#!T," the work from Alma invites consumers to donate "old sexist beer advertising" for conversion into fertilizer. The resulting $#!T will be used to grown hops for female brewers. Comedian Ilana Glazer breaks it down, explaining the historically important role women have played in brewing, and why it's centuries past time they got their due
Tipo de Mídia	Interatividade
Comprimento	90 seconds
Chief Creative Officer	Ari Weiss
Chief Creative Officer	Alvar Suñol
Director executivo criativo	Jorge Murillo
Director executivo criativo	Christian Liu
Director assistente criativo	Martin DeFerrari
Director assistente criativo	Vanessa Castaneda
Redator	Raquel Chisholm
Produtor	Rudy Leschhorn
Realizador	Pete Marquis
Director assistente criativo	Maia Swift
Director assistente criativo	Luis Nunez
Realizador	Yeyo Marquez
Produtor	Mimi Cossio