| Titulo | Car Crash |
| Agência | McCann-Erickson Frankfurt |
| Campanha | Car Crash |
| Anunciante | AvD- Automobile Club of Germany |
| Marca | Drink. But don't drive. |
| Posted | Mai 2005 |
| Sector Empresarial | Instituições, organizações não governamentais |
| Legenda | Drink. But don't drive. |
| História | Drink. But don't drive. An initiative of the Automobile Club of Germany. AvD |
| Filosofia | Automobile clubs and insurance companies regularly advertise services, which are only valid in a damage events, whereas the German Automobilclub AvD (Automobilclub von Deutschland) focuses on prevention. The campaign features the corpus delicti without using conventional dramas or any strong moralizing undertone. |
| Problema | In 2004 almost 6,000 people died in car accidents in road traffic in Germany. Chief cause are, besides excessive speed and inadequate distance, driving under the influence of alcohol. |
| Resultado | The campaign was just aired in March 05, so no results are available. However, it got tremendous echo in the German press. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Alemanha |
| Executivo de contas | Michael Beckmann |
| Director executivo criativo | Rainer Bollmann |
| Produtor da agência | Inge Dickewied |
| Producer | Heiko Leitsch |
| Editor | Heiko Leitsch |
| Director de publicidade | Adalbert H. Lhota |
| Director criativo | Erich Reuter |
| Director de arte | Erich Reuter |
| Other | Wolfgang Ruth |
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