Joe Vanhoutteghem
Director at CZAR & Bacon
Bruxelles, Bélgica
TituloWe Are Belgium
Agência
Campanha We Are Belgium
Anunciante AB Inbev
Marca Jupiler
Data da primeira Transmissão/Publicação
Sector Empresarial Cervejas, sidras
História Let’s forget about all the differences in Belgium. During this World Cup it doesn’t matter who you are or what you believe in. This World Cup…We are Belgium.Jupiler is Belgium’s biggest beer brand, for them to give up their identity to become and support Belgium in the World Cup is inspiring. So that was the goal; inspire and unite the divided country of Belgium! Something only beer and football can do, and politicians cannot…By letting Jupiler disappear and becoming Belgium, we set the example and started a movement. A movement that shows there is just one thing that matters; unity. With this bold decision, we took the first step in uniting Belgium. We inspired people to follow our example.Together with the Red Devils we created hope. With every goal they scored and everyBelgium beer we served, the nation got closer together. Making them proud again andcheer together for and with Belgium. We showed what a brave beer brand can do; bringpeople together.
Tipo de Mídia Televisão
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Director criativo
Director criativo
Account Manager
Account Manager
Account Manager
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Producer
Director de fotografia
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Empresa de design sonoro
Camera Assistant
Camera Assistant

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