BBC iPlayer - "Wasted on Some"

BBC Creative Services London, Reino Unido

Prêmios

8137

Marca: BBC iPlayer
País: Reino Unido

Anunciante: BBC

Titulo	Wasted on Some
Agência	BBC Creative Services
Campanha	Wasted on Some
Anunciante	BBC
Marca	BBC iPlayer
Data da primeira Transmissão/Publicação	2019 / 10
Sector Empresarial	Programas e canais de televisão e rádio
Filosofia	As viewing habits change, the success of iPlayer has become key to the BBC’s future. Yet it was struggling to connect with younger audiences, who assumed that neither the content nor brand was for them. The creative brief set out to challenge this perception and prove that the platform was indeed relevant to under 35s. Wasted on Some is an irreverent brand campaign that pokes fun at this assumption, by creating caricatures of what young people believe the typical BBC viewer to be, before playfully suggesting that many iPlayer shows are in fact wasted on this audience.
Tipo de Mídia	Viral
Comprimento	60 seconds
Director executivo criativo	Helen Rhodes
Chefe de produção	James Wood
Head Of Planning	Mike Lean
Director criativo	Becca Pottinger
Equipa criativa	Andy Parkman
Senior Producer	Rachel Roberts
Project Manager	Phoebe Bibbings
Planner	Rosanagh Ker
Produtor	Jessica Greshoff
Produtor	Ben Roberts
Production Manager	Caroline Greig
Production Coordinator	Beth Morson
Audio Producer	Michaela Hallam
Audio Producer	Dominic Ross
Audio Producer	Gavin Matthews
Audio Producer	Deborah Whitfield
Digital Creative Director	Ashley Temple
Director de fotografia	Jane Record
Sound Designer	Marc Hardman
Sound Designer	Mark Hills
Designer	Dan Cavicchia
Motion Designer	Kieran Ahmed
Motion Designer	Mark Robertson
Head of Marketing	Kerry Moss
Marketing Manager	Nick Gilmer
Marketing Executive	Lucy Hodson
Media	Tony Dalton
Campaign Coordinator	Sam Cuthbertson
Pós produção	Stanley Post
Realizador	Tim Godsall
Produtor executivo	Tor Fitzwilliams
Digital Producer	Ben Smithard
Director de arte	Morgan Kennedy
Associate Director	Adam Spivey
Colorist	Jason Wallis
Online Editior	Mark Chapman
Compositor	CJ Gaikward
Post-production Producer	Oscar Wendt
Fotógrafo	Alex Telfer
Fotógrafo	Ian Weldon