Michael Waltrip
Actor/celebridade at Fahlgren Mortine.
Columbus, Estados Unidos
TituloActing Up
Agência
Campanha NASCAR 2006 - NAPA
Anunciante National Automotive Parts Association
Marca NAPA
PostedMarço 2006
Sector Empresarial Acessórios e serviços de automóveis
Legenda Get The Good Stuff.
História NASCAR Driver Michael Waltrip returns as the spokesman for NAPA Auto Parts for the fifth year and introduces his Michael Waltrip School for NAPA spokesmen. These three commercials are shot interview style with B Roll scenes of Michael teaching his young prodigies.
Filosofia The commercials Introduce an entire classroom of "Mini Michael Waltrips" replete with wigs and race suits to the viewing public.
Problema The NAPA NASCAR TV campaigns are very popular among NASCAR fans and the agency is continuously challenged to keep things fresh and entertaining while promoting NAPA.
Resultado The viewer is entertained and amused at the antics that take place in Mr. Waltrip's classroom.
Tipo de Mídia Televisão
Comprimento
Mercado Estados Unidos
Director criativo
Produtor da agência
Realizador
Director de arte
Redator
Editor
Director executivo criativo
Actor/celebridade
Director de contas

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