CDMA - "CDMA January 28th Shutdown"

George Patterson Y&R

George Patterson Y&R Brisbane, Austrália

4848

Marca: CDMA
País: Austrália

Anunciante: Telstra Corporation

Titulo	CDMA January 28th Shutdown
Agência	George Patterson Y&R
Campanha	CDMA January 28th Shutdown
Anunciante	Telstra Corporation
Marca	CDMA
Posted	Fevereiro 2008
Sector Empresarial	Telemóveis e pagers
História	Telstra CDMA January 28th Shutdown This TVC from Taxi director Liz Murphy has it all - energy, great culmination, creativity, visual strength its an example of what everyone has come to expect from the enormously talented Murphy. The spot for George Patterson Y&R Brisbane is part of Telstras national campaign, CDMA January 28th Shutdown. It is a quirky tale of the day the numbers got away. Its a mischievous, observational adventure that follows the disappearance of everyday numbers from across Australia. With the CDMA network closure planned for January 28th, the brief from George Patterson Y&R was to create a sense urgency and drama throughout the spot to motivate the remaining CDMA customers to switch plans now before its too late. Shot over 3 days around South East Qld, it was an action packed whirlwind of fishing line, homemade pea-shooting darts, and a giant polystyrene red six. We really wanted to do as much as physically possible in camera it had to feel like it really happened at each location, and we were simply there to capture it like a news story or documentary adds Murphy.
Problema	With the CDMA network closure planned for January 28th, the brief from George Patterson Y&R was to create a sense urgency and drama throughout the spot to motivate the remaining CDMA customers to switch plans now before its too late.
Tipo de Mídia	Televisão
Comprimento	60 seconds
Mercado	optionlist-countries.COU916
Redator	Andrew Bird
Director de arte	Simon Budzevski
Director criativo	Tim Green
Realizador	Liz Murphy
Produtor da agência	Tamyson Power
Director de arte	Lindsay Thomson
Producer	Andrew Wareham
Pós-produção	Cutting Edge
Produtora	Taxi Film Production