Pringles - "Apéro"

Grey London

Grey London London, Reino Unido

2804

Marca: Pringles
País: Reino Unido

Anunciante: Kellogg's

Titulo	Apéro
Agência	Grey London
Campanha	Can Hands
Anunciante	Kellogg's
Marca	Pringles
Data da primeira Transmissão/Publicação	2023 / 7
Sector Empresarial	Batatas fritas, snacks crocantes, bolachas de água e sal
Filosofia	Pringles is launching a pan-European campaign that brings the theme of its hugely successful Super Bowl ads, featuring people getting their hands stuck in cans of the snack, to new markets for the first time. In collaboration with Grey London, Pringles has created new work that will run in Northern and Southern Europe, working with iconic director Ulf Johansson of Smith & Jones, who brings his zany touch to the creative. One 40 second spot is made for the “Apéro” markets of France, Spain, Portugal and Italy, positioning Pringles as a delicious snack to serve when with family or friends. In this spot, which is airing from mid-June, a woman gets her hand stuck in a can of Pringles as she’s preparing an early evening spread of charcuterie and snacks. After a brief moment of shock, she uses her initiative to become an even more wonderful host and turns her new appendage into a cocktail stirrer, ice crusher, guitar pick and more. Another 60 second ad, created for Northern European markets, features a young guy who ducks into a quiet room when he gets his hand stuck in a Pringles can at a party. Although embarrassed, he soon relaxes when he realises the rest of the people in the room have done exactly the same thing. The spot, breaking in early July, will run in markets including Germany, Austria, Switzerland, Israel, Greece, Netherlands, Belgium, Poland, Romania, Croatia, Hungary, Lithuania, Finland, Denmark, Sweden, Norway, Cyprus, Malta, Latvia, Estonia. Another film that will run in the UK and Ireland from July is an adaptation of the original Pringles Super Bowl ad created in collaboration with Grey New York. The campaign will run on TV, digital, social and out-of-home platforms. The executions are designed to show how Pringles can bring fun to any social occasion. They build on the hugely successful 2022 and 2023 Super Bowl ads created in collaboration with Grey New York, which were designed to reflect the irresistible nature of Pringles that releases your playful side.
Tipo de Mídia	Televisão
Comprimento	40 seconds
Mercado	França, Itália, Portugal, Espanha
Pós produção	Whitehouse Post
Pós produção	Framestore
Music Supervision	Wave Studios
Director executivo criativo	David Wigglesworth
Director criativo	Jesse Little
Equipa criativa	Katie Bird
Equipa criativa	Caitlin Horrex
Equipa criativa	Gnome Taylor
Equipa criativa	Flora German
Equipa criativa	Shivani Patel
Planning Partner	Matthew Gladstone
Diretor de Estratégia	Gilliam Caldwell-Dunn
Managing Partner	Agi Varanyi
Group Business Director	Tamsine Foggin
Director de contas	Jack Barber
Director de contas	Alice Ashwell
Account Manager	Hugo Soer
Executivo de contas	Madeleine Hine
Produtor executivo	Nazneen Read
Senior Producer	Michelle Kasper
Senior Producer	Sam Dowling
Assistant Producer	Alicia Cordell
Produtora	Smith & Jones
Produtor executivo	Phillipa Smith
Realizador	Ulf Johansson
Director de fotografia	Barry Ackroyd
Designer de produção	Steve Smithwick
Post-production Producer	Ella Sedgewick
Post-production Producer	Alexia Paterson
Post-production Producer	Annika Gustavsson
Post-production Producer	Sam Gunn
Pós produção	GPS Nights
Pós produção	company 3
Editor	Tony Whetnall
Editor	Jean-Clément Soret
Colorist	Matt Hare
Colorist	Paul O'Brien
VFX Artist	Chris Winters
VFX Artist	Ozgur Yigit
VFX Artist	Matt Ingram
VFX Artist	Julia Jonas
VFX Company	Sauvage
VFX Artist	Frieder Dose
VFX Artist	Marvin Benjamin McMahon
Compositor	Trevor Simpson
Music Supervision	Macke Bergkvist
Music Supervision	Parv Thind
Music Supervision	Music Supercircus
Sound Engineer	Gritz
Sound Engineer	Sam Cross
Sound Engineer	Beth Tomblin
Audio Post Producer	Richard Donaghue