Breast Cancer Now - "Real Talk"

BMB

BMB London, Reino Unido

Prêmios

1481

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Breast Cancer Now
País: Reino Unido

Anunciante: Breast Cancer Now

Titulo	Real Talk
Agência	BMB
Campanha	Real Talk
Anunciante	Breast Cancer Now
Marca	Breast Cancer Now
Data da primeira Transmissão/Publicação	2022 / 9
Sector Empresarial	Associações de informação e de luta contra doenças
História	In the TV spot, “Real Talk”, a woman navigates life with breast cancer, from diagnosis through to treatment and beyond. Breaking the fourth wall and talking directly to camera throughout the spot, she shares with the viewers her real feelings, in contrast to the more carefully considered responses we hear her give to her friends and loved ones. But it’s in a Breast Cancer Now support group that she feels she can share her true feelings out loud: delivering the same response both in her aside to camera and to the person she’s talking to, a member of the Breast Cancer Now support group, who has also experienced breast cancer. The ad ends with the message: “Want to talk more openly about breast cancer? We’re Here”, inviting people who might be worried about or experiencing breast cancer to turn to the charity and find the support to talk more openly about breast cancer.
Filosofia	Breast Cancer Now, the research and support charity, is launching a campaign created by BMB, encouraging people to talk more openly about breast cancer. The campaign is running during Breast Cancer Awareness Month (October), across TV, social and radio, and also supported in press and digital. It marks the first TV campaign from BMB since the creative agency was appointed to the Breast Cancer Now account last year. Directed by the Cannes Grand Prix winning David Dearlove, through Blink, the 60” spot breaks on ITV on 26 September, a 30” edit will also debut on this date, and an extended 80” edit will be used for social channels. The new campaign builds on Breast Cancer Now’s striking brand print campaign by BMB launched earlier in the year, which showed individuals explaining how they are touched by breast cancer and the many ways the charity helps people affected by breast cancer.
Tipo de Mídia	Televisão
Comprimento	82 seconds
Empresa de design sonoro	Wave Studios
Director de publicidade	Deanne Gardner
Director de publicidade	Rachael Franklin
Director de publicidade	Lauren Songour
Director de publicidade	Nick Wakefield
Director de publicidade	Daisy England
Chief Creative Officer	Matt Lever
Director criativo	Bianca Eglinton
Head of Strategy	Rebecca Moody
Senior Strategist	Amy Bowker
Managing Diretor	Claudia Wallace
Director de contas	Rosie Morahan
Produtor da agência	Nadia Amico
Produtora	Blink London
Realizador	David Dearlove
Produtor	Rich Wilson
Sound Designer	Parv Thind
Pós produção	Black Kite
Media Buying Agency/Media Planner	AMI