| Titulo | Genome |
| Agência | McKinney |
| Campanha | Visionary - Nasdaq |
| Anunciante | NASDAQ |
| Marca | NASDAQ |
| Data da primeira Transmissão/Publicação | 2002 / 10 |
| Sector Empresarial | Banca, finanças, lei e seguros |
| Filosofia | Link the vision and strength of prominent NASDAQ-listed CEOs to the NASDAQ brand. Results: The campaign drove a significant shift in perceptions against every measure, and against core brand attributes. NASDAQ dramatically surpassed NYSE for the first time in history. This was the first time NASDAQ advertising elevated their own brand without also improving perceptions of the NYSE. Collectively this translated into a +30% increase in the number of investors who strongly agreed that they felt comfortable investing in NASDAQ. |
| Problema | In 2002 when this campaign launched, America had been attacked by terrorists, the economy had plummeted, trust in corporate leadership had been shattered and the markets were in disarray. The challenge: rebuild investors' belief in NASDAQ. |
| Tipo de Mídia | Publicidade em revistas |
| Mercado | Estados Unidos |
| Director executivo criativo | David Baldwin |
| Director de arte | Mark Oakley |
| Redator | John Guynn |
| Produtor da agência | Joann Brown |
| Director de arte | Keith Greenstein |
| Director de arte | Dino Valentini |
| Redator | Lara Bridger |
| Redator | Jon Wagner |
| Redator | Keith Greenstein |
| Fotógrafo | Troy Forest |
More Work
SEE ALLIce
- MARCA:
- First Citizens Bank
- AGÊNCIA:
- McKinney