Abloy - "The Escapist"

Folk Finland

Folk Finland Helsinki, Finlândia

Prêmios

6303

Marca: Abloy
País: Finlândia

Anunciante: Abloy

Titulo	The Escapist
Brief	An escape artist prepares to take the plunge into a transparent tank of icy water. He’s bound in locks, chains and shackles. But who’s that lurking in the wings, looking on with great interest? The cut-price Houdini is lowered into the water and…fails to escape. The crowd is concerned. The MC is worried: they’re going to have to yank the escapist out. And the man in the wings is happy. He’s the founder of Abloy, maker of the world’s first unpickable lock. Mr Emil Henriksson invented the Abloy Lock, which protects almost every Finnish home and many other households and establishments around the globe. Here we meet Mr Henriksson as he invents his way around the world and across time. From the moment he creates a lock that cannot be picked to the evolution of the virtual lock in modern times, the great inventor is finally given a story as big as his talents, on the occasion of Abloy's 110th anniversary.
Agência	Folk Finland
Campanha	Abloy
Anunciante	Abloy
Marca	Abloy
Posted	Novembro 2017
Sector Empresarial	Utensílios domésticos, decoração e jardinagem
História	Story of The Immortal Mr. Henriksson to celebrate Abloy's 110th anniversary and Finland's most remarkable invention; Abloy Lock. Abloy is a company which is one of the leading manufacturers of locks, locking systems and architectural hardware. It’s also world’s leading developer of products in the field of electromechanical locking technology. Abloy locks protect basically every Finnish home, but also many of the most prestigious establishments around the world like the Hermitage Museum, Eiffel Tower, British Museum and Panama Channel to name a few. In early 1900 Mr. Emil Henriksson invented the Abloy Lock. According to the knowledge we have of Mr. Emil Henriksson (1886–1959) is that he was a mechanic by trade, artist, linguistic, traveller and above all else, a problem-solver by heart. His greatest invention was the first lock that could not be picked. Henriksson’s invention continues to be the foundation for all Abloy locking systems, which are designed and manufactured in Finland. The lock was named as the most significant invention in Finland by the Foundation for Finnish Inventions in 1999.
Tipo de Mídia	Televisão
Director executivo criativo	Marko Vuorensola
Director executivo criativo	Tommi Laiho
Equipa criativa	Marko Vuorensola
Redator	Tommi Laiho
Redator	Niklas Lilja
Redator	Pekka Hara
Produtora	Family Film Budapest
Produtor executivo	Petteri Lehtinen
Empresa de design sonoro	Timo Anttila
Som	Humina
Director de fotografia	Kjell Lagerroos
Efeitos especiais	Sakari Hakkarainen
Efeitos especiais	Tauno Sillanpää
Efeitos especiais	Kim Suponin
Director de contas	Pia Dahlman
Pós produção	Valve Media
Produtor da agência	Janni Hyvärinen
Editor	Timo Montonen
Actor/celebridade	Anders Sanzén
Casting	Carl-Petter Montell
Música	Lauri Porra
Colorist	Henri Pulla
Voz	Paul Shelley
Assistant Director	Zoltán Gyovai
Location Manager	Gergő Bakos
Make-Up Artist	Erzsébet Forgács
Associate creative	Jotti Taival
Associate creative	Kimmo Korhonen