| Titulo | Light Surge |
| Agência | Ogilvy UK |
| Campanha | Solar |
| Anunciante | Unilever |
| Marca | Impulse |
| Posted | Abril 2000 |
| Produto | Impulse |
| Sector Empresarial | Cosméticos, produtos de beleza e perfumes |
| Legenda | New Impulse Solar |
| História | Solar is all about experiencing a new sensation of positive refreshment. The advertising demonstrates the positive energies of refreshing white light. We wanted to get across the feeling of a girl connecting with a surge of bright white light which instills in her a feeling of hope and elation. In the adversting, we've re-created the feeling that Solar really makes you feel alive and full of energy. Kerry is in control, optimistic, and invigorated by her interaction with the light beams. It's as if the early morning sun is like a splash of cold water on her face - really refreshing. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | África do Sul, South America, Europe, Austrália, Nova Zelândia |
| Produtora | Outsider |
| Director criativo | Patrick Collister |
| Redator | Justin Hooper |
| Director de arte | Christian Cotterill |
| Produtor da agência | Kim Parret |
| Realizador | Brendon Ross |
| Actor/celebridade | Kerry McGregor |
| Música | Peter Lawler |