| Titulo | Head |
| Agência | Burkitt DDB |
| Campanha | Head |
| Anunciante | Birra Peroni |
| Marca | Nastro Azzurro |
| Posted | Mai 2004 |
| Produto | Beer |
| Sector Empresarial | Cervejas, sidras |
| Legenda | Pure Nastro. |
| Filosofia | The Agency created an authentic and distinctive brand identity synonymous with Italian-ness and that executionally delivered a uniquely ownable symbol of style. A campaign that has since helped to triple brand sales in 4 years at the same time as driving value ahead of volume. |
| Problema | When Peroni was launched into the UK beer market, it was imperative that it rose above its "pizza beer" heritage. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Director criativo | Jon Canning |
| Director de arte | Steve Chetham |
| Produtora | Rose Hackney Barber |
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