Alex Grieve
Global & London CCO at BBH
London, Reino Unido
TituloThe Invisible Opponent
Agência
Campanha The Invisible Opponent
Anunciante Campaign Against Living Miserably (CALM)
Marca CALM
Data da primeira Transmissão/Publicação 2021 / 7
Sector Empresarial Acções caridade, fundações, voluntariado
História Using real footage of Tyson Fury’s fight against Deontay Wilder in December 2018, with his opponent digitally removed by MPC, we see the fighter moving around the ring, throwing and evading punches as his skin ripples with the impact of jabs. The sequence sees two big blows knock Wilder to the floor, as the referee starts to count. Summoning extra strength from somewhere, Fury lifts himself from the canvas and stands ready to fight again.MPC worked on over 1000 frames of footage to paint out Deontay Wilder. We created new limbs, faces and body parts of Tyson to patch the areas Wilder covered. Essentially, we were rebuilding Tyson for a number of sequences, we took sections of the crowd and recreated their reactions, rebuilt the referee, and anything that got obscured. The team added impact with FX plates of flying sweat, and a powerful filmic grade.
Tipo de Mídia Interatividade
Comprimento
Chief Creative Officer
Director criativo
Realizador
Editor

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