Sheba - "Hope Reef (Case Film)"

AMV BBDO

AMV BBDO London, Reino Unido

Prêmios

14754

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Sheba
País: Reino Unido

Anunciante: Mars, Inc.

Titulo	Hope Reef (Case Film)
Agência	AMV BBDO
Campanha	Hope Grows
Anunciante	Mars, Inc.
Marca	Sheba
Data da primeira Transmissão/Publicação	2021 / 5
Sector Empresarial	Comida para animais, produtos e serviços para o cuidado de animais domésticos
Filosofia	With consumers looking to brands to take an active role in environmental conservation, we are launching through the SHEBA® brand, a purpose-led initiative to create hope for the world’s coral reefs and drive action, known as Sheba Hope Grows. The campaign illustrates our commitment to do more as a brand to protect the planet for future generations. Scientists estimate that if the world does nothing, 90% of the world’s tropical reefs will be gone by 2043, impacting nearly 500 million people who depend on them[1]. The effort to solve this requires global cooperation on a massive scale and through this campaign, SHEBA hopes to play the role of catalyst, helping to ensure the future has coral reefs and fish – as more coral today, will ensure more fish tomorrow. Mars Petcare has made progress towards a longstanding goal to sustainably source 100% of the fish used in some of our pet food recipes. Sustainable fishing depends on the seas’ resources and this can only be achieved by supporting these incredible natural assets. As the oceans’ most diverse ecosystem, coral reefs are at the heart of our efforts and why Hope Reef and our commitment to coral restoration is so important. The global launch of HOPE GROWS marks a key milestone in the long term commitment by the SHEBA® brand to leading the world’s largest coral restoration program. By the end of 2029, the brand plans to restore more than 185,000 square meters – roughly the size of 148 Olympic Swimming Pools – around the world.
Tipo de Mídia	Case Study
Comprimento	98 seconds
Trilha sonora	“Hope Grows” by Biggi Hilmars
Produtora	Framestore
Chief Creative Officer	Alex Grieve
Director executivo criativo	Nicholas Hulley
Director executivo criativo	Nadja Lossgott
Director criativo	Mario Kerkstra
Director criativo	Clark Edwards
Director criativo	Andre Hull
Equipa criativa	Victor Bustani
Equipa criativa	Ricardo Porto
Equipa criativa	Pieter Rossouw
Equipa criativa	Mat Scholes
creative Design Director	Mario Kerkstra
Planning Team	Lola Finney-Neves
Planning Team	Talitha Turbin
Planning Team	Brian Williamson
Planning Team	Emily Brydon
Account Management Team	Maddie Burnell
Account Management Team	Alice Kasappian
Account Management Team	Ella Fanshawe
Account Management Team	Ella Dolding
Account Management Team	Laura Balfour
Produtor da agência	Laura Rawdon
Produtor da agência	Vicki Lavington
Produtor da agência	Claire Nolan
Produtor da agência	Freya Axworthy
Produtor da agência	Felicity Bamber
Produtor da agência	Shail Mehta
Produtor da agência	Adrienn Major
Produtor da agência	Leonie Chaudhry
Produtor da agência	Nick Godden
Agência de Mídia	MediaCom
PR Agency	Freuds
Public Relations	Charlotte Budd
Public Relations	Hannah Wallace
Public Relations	Scott Slattery
Public Relations	Ali Bedford
Public Relations	Emma Adams
Public Relations	Siobhan Hennessy
Public Relations	Frankie Dunn
Public Relations	Sydney Shapiro
Public Relations	Rosalia Shindjoba
Public Relations	Daryl White
Produtora	Weare17
Produtora	The Glue Society
Produtora	Indo Pacific Films
Produtora	Production Flare
Produtora	Makemepulse
Produtora	W3
Produtora	King Henry Studio
Realizador	Paul Bruty
Realizador	Murray Butler
VFX Supervisor	Grant Walker
CG Supervisor	Hernan Llano
Produtor	Sophie Harrison
Produtor	Jasmin Helliar
Editor	Maia Lloyd
Empresa de produção	Shortcut Club
Audio Post Production	Echolab
Compositor	Biggi Hilmars
Música	Radford Music
Digital & Social Art Director	Mat Scholes
Digital & Social Art Director	Pieter Rossouw
Digital & Social Art Director	Mario Kerkstra
Redator	Hermione Wright
Redator	Pieter Rossouw
Redator	Mat Scholes