Sheba - "#4AMStories"

AMV BBDO

AMV BBDO London, Reino Unido

5220

Marca: Sheba
País: Reino Unido

Anunciante: Mars, Inc.

Titulo	#4AMStories
Agência	AMV BBDO
Campanha	#4AMStories
Anunciante	Mars, Inc.
Marca	Sheba
Data da primeira Transmissão/Publicação	2020 / 11
Sector Empresarial	Comida para animais, produtos e serviços para o cuidado de animais domésticos
História	To kick-off National Cat Day, SHEBA launched their #4AMStories campaign in solidarity with cat owners everywhere who know what it’s like to get woken up in the early morning hours by their feline friends. All cat parents have to cope with that 4AM feline alarm clock at some point, but what they might not know is that cats are crepuscular creatures and are more active in the evening and nighttime hours. It’s their instinctual urge to wake their owners up by hunting, playing and feeding in the middle of the night. All they really need is some SHEBA to satisfy those nocturnal cravings. SHEBA wants to connect with cat owners in this moment of need and provide them with The SHEBA Presents the 4am Stories Podcast, which is hosted by Spotify, to help owners drift gently back to sleep thanks to a story performed by Doctor Dillon, AKA folk musician Steve Dan Mills. The brand is running ads at 4 a.m. on Instagram and Facebook that encourage cat owners to share their own #4AMStories for a chance to win free SHEBA. The campaign will be supported by featured content on SHEBA.com, organic and paid social content from the brand’s Instagram channel, custom content from cat influencers, a BuzzFeed homepage takeover and SHEBA-branded Instagram GIFs.
Tipo de Mídia	Televisão
Comprimento	141 seconds
Som	750mph
Chief Creative Officer	Alex Grieve
Director executivo criativo	Nadja Lossgott
Director executivo criativo	Nicholas Hulley
Director criativo	Jay Phillips
Director criativo	Neil Clarke
Equipa criativa	Cesar Herszkowicz
Equipa criativa	Marcos Almirante
Equipa criativa	Zak Loney
Account Manager	Matt Henry
Account Manager	Ella Fanshawe
Account Manager	Alice Kassapian
Strategy Team	Emily Brydon
Strategy Team	Phoebe Fielding
Strategy Team	Brian Williamson
Produtor da agência	Darapen Vongsa-Nga
Produtora	Friends Electric
Realizador	Ewan Jones Morris
Producer	Giles Edward-N
EP	Barney Richard
Conceito	Ricardo Bessa
Storyboards	Ricardo Bessa
Design de imagens	Bradley Franklin
Design de imagens	Rosalvo Melo
Design de imagens	Alixe Labato
Design de imagens	Tom Crate
Design de imagens	Theo Tagholm
CG Lead	Dean Robinson
CG Artists	Joe Trimby
CG Artists	Jordan Dunstall
CG Artists	Ed Sherwood
CG Artists	Nikolai Maderthoner
CG Artists	Tom Di Stasio
CG Artists	Julie Cruette
CG Artists	Luis Cancio Villalonga
Director de fotografia	Jed Darlington-Roberts
Sound Recordist	Adam Davies
Editor	Holly Winship
Colorização	ETC
Colorist	Luke Morrison
Audio Post Production	Sam Studio
Audio Post Production	Jake Ashwell
Audio Post Production	Sam Ashwell