| Titulo | Tug |
| Agência | BBH |
| Campanha | Olivio Bertolli - Unilever Bestfoods |
| Anunciante | Unilever |
| Marca | Olivio Bertolli |
| Posted | Novembro 2002 |
| Sector Empresarial | Produtos alimentares calóricos |
| Legenda | Olivio - Part of your Mediterranean diet |
| Filosofia | Divided we Dine, United we Dream This case documents how the UK Olivio spread campaign was successfully rolled out for Bertolli spread in three other European markets, taking it from a 40 million to a 100 million brand in just four years. Advertising has been fundamental in building a brand image relevant above and beyond local food culture, by appealing at a deeper emotional level. Sales uplifts attributed to advertising average 65% and production efficiencies of using a single campaign led to savings of £3 million. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Alemanha, Países Baixos, Reino Unido |
| Director criativo | Bruce Crouch |
| Director de arte | Claudia Southgate |
| Redator | Claudia Southgate |
| Director de arte | Verity Fenner |
| Redator | Verity Fenner |
| Realizador | Paul Gay |
| Director de publicidade | Petra Zinkweg |
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