| Titulo | Real Fruit Winder - Strawberry |
| Agência | Leo Burnett |
| Campanha | Kellogg's Real Fruit Winder |
| Anunciante | Kellogg's |
| Marca | Kellogg's |
| Posted | Novembro 2002 |
| Produto | Real Fruit Winder |
| Sector Empresarial | Cereais de pequeno-almoço |
| Filosofia | Unwinding the Effects of an Integrated Campaign The Kellogg’s Real Fruit Winders entry shows how an integrated multi-media campaign of PR, ambient, web and TV was used to create a very different brand experience – that went far beyond simple enjoyment of the product and gave kids the means to interact with the brand on a number of levels on their own terms. The paper also describes how an integrated approach can further enhance a brand’s value, in this case pushing sales up to £21.5m in the first year. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Reino Unido |
| Director criativo | John Jessup |
| Director criativo | Rob Gill |
| Director de arte | John Jessup |
| Director de arte | Steve Williams |
| Redator | Rob Gill |
| Redator | Steve Williams |
| Realizador | Geoffrey de Crecy |
| Director de publicidade | E.H.L. Christie |