| Titulo | Signs |
| Agência | Roose & Partners |
| Campanha | Signs |
| Anunciante | SCA Group |
| Marca | Bodyform |
| Posted | Março 2000 |
| Produto | Sanitary Protection |
| Sector Empresarial | Saúde, higiene e produtos farmacêuticos |
| Legenda | Bodyform-ed For You |
| História | Whoooooooa
BODYFORM In one of the most difficult to advertise product categories, massively outspent by P&G, one brand not only survived but actually increased its market share. Bodyform advertising consistently talked to women with a relaxed, confident tone of voice. And with the help of that music, the brand achieved the same levels of awareness as the competition with three times less media spend. Bodyform is now well established as a strong no. 2 brand in the sanpro market. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Reino Unido |
| Produtora | Intro |
| Director criativo | Nick Fordham |
| Redator | Karen Duffin |
| Director de arte | Richard Ward |
| Produtor da agência | Jessica Ferguson |
| Realizador | Julian Gibbs |
| Actor/celebridade | Lisa I?Anson |
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- MARCA:
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- AGÊNCIA:
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- MARCA:
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- AGÊNCIA:
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