59 Rivoli - "Art Unlocked"

mortierbrigade

mortierbrigade Brussels, Bélgica

271

Marca: 59 Rivoli
País: Bélgica

Anunciante: 59 Rivoli

Titulo	Art Unlocked
Agência	mortierbrigade
Campanha	Art Unlocked
Anunciante	59 Rivoli
Marca	59 Rivoli
Data da primeira Transmissão/Publicação	2024 / 4
Sector Empresarial	Cultura, ócio e desporto
Filosofia	With over 30,000 visitors each day, Paris is home to the most famous museum in the world. But behind this icon of the art industry lies a more complex reality for Parisian artists. Beyond the internationally renowned historic city of Paris, there are more than 10,000 living and contemporary artists, as well as hundreds of artistic spaces with popular, hybrid, and innovative initiatives in Paris that do not enjoy the same visibility. 59Rivoli is a good example; an independent and free alternative art center that disrupts the norms of art by providing access to new ways of experiencing art, directly in the studio, in intimacy with the artists and their creative processes. Thus, 59Rivoli showed boldness by entering the latter to exhibit one of their works in the museum's second busiest room: The cloakrooms. By entering the cloakrooms, where visitors store their personal belongings in transparent lockers, they exhibited a work by one of their resident artists: 'Immortelle' by Simon Lamasa. They cut the work into 12 fragments and carefully installed them in 12 separate lockers. In a 13th locker, we could read the message 'Art is more than the Mona Lisa' because, indeed, according to a study published in 2019, 80% of visitors go to the world's largest museum to see the Mona Lisa. "Art Unlocked" is a clever and daring operation carried out by the communication agency mortierbrigade, to whom 59Rivoli turned to shed light on smaller artists and art centers.
Tipo de Mídia	Case Study
Comprimento	90 seconds
Mercado	França
Director de publicidade	Marion Pacini
Partner & CEO	Jens Mortier
Executive Creative Director / Partner	Joost Berends
Partner / Brand Design Director	Philippe de Ceuster
Partner / Strategic Director	Vincent D’Halluin
Equipa criativa	Simon Lamasa
Equipa criativa	Geoffrey Masse
Redator	Zoé De Priester
Social Media Lead	Lisa Smets
Client Services Director	Catherine Hamers
Account Manager	Quentin Donckerwolcke
Executivo de contas	Emma Robberechts
Produtora	productiebrigade
Production Director	Charlotte Coddens
Produtor	Pauline Walgraeve
Videographer	Dies Degrande
Post Production/Editor	Jelle Stroo
Artist	Simon Lamasa
Influencer	Aurore Guez
Public Relations	Luc de Boer