| Titulo | The City |
| Agência | The Monkeys |
| Campanha | Guide Dogs Experience Unseen |
| Anunciante | Guide Dogs NSW/ACT |
| Marca | Guide Dogs NSW/ACT |
| Data da primeira Transmissão/Publicação | 2012 / 11 |
| Sector Empresarial | Associações de informação e de luta contra doenças |
| Problema | The 'Experience Unseen' campaign is a different approach for Guide Dogs NSW/ACT. The idea and message is simple: what a person with impaired vision experiences as they explore familiar places â the city, the bush, the ferry â can be just as beautiful and evocative and stimulating as what someone with 20/20 vision experiences. The services that Guide Dog NSW/ACT provides, gives people with vision impairment the mobility they need to independently experience the places we take for granted. This idea is brought to life in a beautiful and emotive way by photographer of great renown, Simon Harsent, and a soundtrack by one of the most famous and innovative contemporary composers in the world of music, Brian Eno. Charles Ulm, Marketing and Communications Manager, Guide Dogs NSW/ACT says: âThrough the âExperience Unseenâ campaign the Monkeys have once again created a wonderful and thought provoking series of ads in which Guide Dogs NSW/ACT can engage with our supporters. By depicting very iconic sensory experiences in each of the ads, the idea gives us the opportunity to demonstrate how important independence is for someone with vision loss.â The spots will run in NSW across Metro and Regional television networks. |
| Tipo de Mídia | Televisão e Cinema |
| Comprimento | |
| Produtora | OTTO/POOL |
| Realizador | Simon Harsent |
| Director executivo criativo | Justin Drape |
| Director criativo | Noah Regan |
| Director de arte | Bradley Averill |
| Redator | Henry Kember |
| Produtor | Cameron Gray |
| Director de contas | Jill Large |
| Som | Song Zu |
| Produtor da agência | Jade Wannell |
| Música | Brian Eno |
| Pós produção | The Editors |
| Account Manager | Alex Don |
More Work
SEE ALLThe Ferry
- MARCA:
- Guide Dogs NSW/ACT
- AGÊNCIA:
- The Monkeys
The Bush
- MARCA:
- Guide Dogs NSW/ACT
- AGÊNCIA:
- The Monkeys
Dance
- MARCA:
- Orange
- AGÊNCIA:
- Mother London