Corporate - "Used Batteries"

McCann Italy

McCann Italy Milan, Itália

Prêmios

7527

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Corporate
País: Itália

Anunciante: Marevivo

Titulo	Used Batteries
Agência	McCann Italy
Campanha	Used Batteries
Anunciante	Marevivo
Marca	Corporate
Data da primeira Transmissão/Publicação	2010 / 9
Sector Empresarial	Instituições, organizações não governamentais
Filosofia	A young man walks along a little seaport's dock. He looks round cautiously: nobody should see what he's going to do. The man looks troubled and deeply scared, while he moves forward the sea, carrying an heavy object we can't distinguish. He stoops and starts knotting a long rope, then he tightens a loop around his neck. Now we know why he's so concerned. He's going to commit suicide. When he stands up and takes the last step forward, we also see where the rope is fastened. The heavy object, we couldn't distinguish before, is a used battery. A powerful scene shows the battery splashing down while the sea seems to painfully yell. Because, as we can read, "poisoning the sea is killing the whole planet".
Problema	The Earth will follow a lethal destiny, unless we start listening to the sea. While we ask people to support Marevivo in recovering used batteries from Italian harbors, we also launch a bigger topic: poisoning the sea is killing the whole planet. Including human beings. In other words, poisoning the sea is actually a suicide.
Resultado	Sea is screaming. Everybody has to answer. Everyone can help, changing his everyday habits or, even better, his mind. That's why Marevivo's tv campaign starts from a specific issue to reach a larger, universal statement.
Tipo de Mídia	Televisão
Produtor executivo	Diego Panadisi
Fotografia / Illustration	Agostino Vertucci
Realizador	Fabio Cimino
Director de arte	Alessandro Amaro
Redator	Teresa De Bello
Director executivo criativo	Marco Carnevale
Produtora	Whyworry Production
Other	Roberto Rinaldi
Other	Luigi Trupia
Color correction	Luca Parma
Other	Daniele Cobianchi
Other	Michèle Blasi
Other	Alessio Petetti
Other	thinkaboutlab
Empresa de design sonoro	Suoni