| Titulo | Novelty Phone |
| Agência | AMV BBDO |
| Campanha | Bringing People Together - BT |
| Anunciante | BT Group |
| Marca | British Telecom |
| Data da primeira Transmissão/Publicação | 2001 / 6 |
| Produto | Customer Satisfaction |
| Sector Empresarial | Serviços de telecomunicações |
| Legenda | Bringing Jim and Raymond Together |
| História | This ad is part of the Bringing People Together Campaign. It shows how BT enhances people's lives by enabling them to connect with people. |
| Filosofia | Bringing People Together This case tells the story of how BTs Bringing People Together campaign has done what no other has ever been able to do: stop BTs market share from declining. The campaign has generated an additional 18-minutes/month/per line of call time that has stabilised BTs market share. Without the campaign it is estimated that BTs market share would have fallen 1.9%. This has generated an additional £227 million in income and a return on advertising investment to date of 6:1. A company that will go out of its way to look after the needs of a very demanding customer can certainly be counted on to look after the needs of all its customers. BT is brining together all kinds of communication for the benefit of everyone. |
| Problema | To improve customer satisfaction with BT. Specifically, to help people see BT as a company that's finding new ways to keep all their customers in contact. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Reino Unido |
| Produtora | Tomboy Films |
| Director executivo criativo | Tony Cox |
| Director de arte | Mark Norcutt |
| Director de arte | Daryl Corps |
| Redator | Laurence Quinn |
| Redator | Mike Nicholson |
| Produtor da agência | Ruth Hannet |
| Realizador | Kirk Jones |
| Director de contas | Christy Stewart-Smith |
| Director de publicidade | Amanda Mackenzie |