Mastercard - "Preserving glaciers: The card cover."

Scholz & Friends Berlin GmbH

Scholz & Friends Berlin GmbH Berlin, Alemanha

Prêmios

954

Marca: Mastercard
País: Alemanha

Anunciante: MasterCard

Titulo	Preserving glaciers: The card cover.
Agência	Scholz & Friends Berlin GmbH
Campanha	Preserving glaciers: The card cover.
Anunciante	MasterCard
Marca	Mastercard
Posted	Novembro 2022
Sector Empresarial	Cartões de crédito
História	Consumption is an unavoidable part of our everyday life. But it contributes to global warming, which makes Swiss glaciers melt. We found a way to make using your Mastercard do the opposite – and help stop the melting. By creating a piece of protective glacier cover in the exact size of the card. With every payment. In a country-wide campaign. Adding a piece of cover every single time our customers covered the card reader with their Mastercard. And then adding up all these pieces to create a big sheet of geotextile, to cover and preserve Swiss glaciers for the next ten years.
Tipo de Mídia	Case Study
Chief Creative Officer	David Fischer
Director criativo	David Fischer
Chief Creative Officer	Christian Vosshagen
Director criativo	Christian Vosshagen
Chief Creative Officer	Matthias Spaetgens
Director de arte	Luca Stancheris
Art Buyer	Luca Stancheris
Director de arte	Aster Loerli
Director de arte	Joana Faria
Redator	Maira Weidmann
Redator	Roger Krage
Redator	Martin Stulz
Chief Executive Officer (CEO)	Tobias Haendler
Account Manager	Mathias Roesch
Account Management	Marc Gooch
Art Buyer	Marc Gooch
Account Manager	Markus Brink
Account Manager	Paulo Zenz
Account Manager	Maike Hoff
Estrategista	Lena Altorfer
Estrategista	Oliver Handlos
Fotógrafo	Niklas Eschenmoser
Realização	Niklas Eschenmoser
Cinematografia	Niklas Eschenmoser
Produtora	Drastik