Orange - "RE Program"

Publicis Conseil

Publicis Conseil Paris, França

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Marca: Orange
País: França

Anunciante: Orange

Titulo	RE Program
Agência	Publicis Conseil
Campanha	RE Program
Anunciante	Orange
Marca	Orange
Data da primeira Transmissão/Publicação	2022 / 11
Sector Empresarial	Serviços de telecomunicações
História	The creative idea is to give phones a second life in each stage/part of the campaigns. Our goal was to show that our phone still has value when we decide to get another one, just as children’s toys. The play on childhood nostalgia has been very effective and provided a strong communication territory that we could build on year after year. To give life to the Re program, our creative strategy was showing that doing something good for the environment was as simple as using a child’s toy. We developed that for 3 years, through 3 campaigns: Re Program (Recycle, Refurbish, Return, Repair) with the Toy campaign in 2021 & 2022, Refurbished Phone with the Christmas campaign in 2022, Benefit from buy-back in The Little Collector campaign in 2023.
Tipo de Mídia	Case Study
Comprimento	132 seconds
Agência de Mídia	Havas Media
Director executivo criativo	Fabrice Delacourt
Director criativo	Fabrice Delacourt
Redator	Benjamin Sanial
Executive Client Lead	Marie Wallet
Executive Client Lead	Anne Dauvé
Director de arte	Raphaël Halin
Diretor dos Negócios	Emilie Jeanneau
Agency TV Producer	Benjamin Auberdiac
President & Chief Creative Officer	Marco Venturelli
Post-production Producer	Franck-Hervé Marc
Print Producer	Sandrine Martin
Sound Post-Producer	Joël Tessonneau
Director de publicidade	Quentin Delobelle
Diretor dos Negócios	Claudia Weiss
Art Director Assistant	Vincent Laugier
Account Management	Héloïse MATHON
Director de contas	Adrien Roux
Diretor de Planejamento Estratégico	Damien Sabatier
Director de contas	Aline Auger
Creative Assistant	Caroline Delhoume
Creative Assistant	Célia Kuczynski
Executivo de contas	Priyanka-Lisa Sen
Editing Producer	Nik Hudson
Executivo de contas	Clément Renault
Executivo de contas	Chloé Tabourian
Agency TV Producer	Prodigious