| Titulo | Broadband |
| Agência | Slack Barshinger |
| Campanha | Merger - Tetra Pak |
| Anunciante | Tellabs |
| Marca | Tellabs |
| Posted | Março 2005 |
| Produto | Broadband Equipment |
| Sector Empresarial | Material eléctrico e electrónico |
| Filosofia | Create an integrated campaign involving print and banner ads, direct mail and a landing page to show how Tellabs and fiber-provider AFC, a recent acquisition, enable carriers to deliver reliable and lucrative non-commodity servicessuch as VoIP, security systems, and gamingdirectly to their customers front door. |
| Problema | Expand perceptions of Tellabs as a basic voice network provider by introducing new network access solutions to North American telephone and cable carriers. |
| Tipo de Mídia | Anúncios de internet |
| Mercado | Estados Unidos |
| Redator | Shylo Bisnett |
| Director criativo | Kelley Fead |
| Director de contas | Steve Johnson |
| Director de contas | David Miller |
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