Island’s Edge - "It’s better, less bitter"

Publicis Dublin

Publicis Dublin Dublin, Irlanda

Prêmios

9747

Marca: Island’s Edge
País: Irlanda

Anunciante: Heineken

Titulo	It’s better, less bitter
Agência	Publicis Dublin
Campanha	It’s better, less bitter
Anunciante	Heineken
Marca	Island’s Edge
Data da primeira Transmissão/Publicação	2022 / 11
Sector Empresarial	Cervejas, sidras
História	Irish people love the idea of drinking stout, but they don’t always love the taste of it. So, Heineken developed a new Irish stout to please more Irish palettes. They called it Island’s Edge. Just one tiny obstacle in the way - a not so little brand called Guinness! So how do we get drinkers to start ordering Island’s Edge in Ireland without feeling that they’re going to be laughed out of the pub?We needed to arm drinkers with a response to the question, “what are you drinking that stuff for?” The answer lied in the core product truth. It’s less bitter. So we created a campaign saluting people who also leave the bitterness behind…or try to. And in turn it resonated with a new kind of stout drinker, less traditional, more optimistic, less likely to be found drowning their sorrows at the bar
Tipo de Mídia	Interatividade
Comprimento	60 seconds
Produtora	O Positive
Director criativo	Gerard Roe
Director criativo	Peter Dobbyn
Redator	Paul O’Loughlin
Head Of Planning	Chloe Hanratty
Planeador estratégico	Denisse Achata
Chefe de produção	Niamh Skelly
Produtor	Claire Boylan
Diretor dos Negócios	Sinead Dennis
Director de contas	Ruth McCormack
Account Manager	Cormac Dooley
Realizador	David Shane
Assistant Director	Michael Clancy
Produtor executivo	Ralph Laucella
Produtor executivo	Marc Grill
Produtor	Nell Jordan
Director de fotografia	Sebastian Blenkov
Production Service Company	Saturday Films
Agência de Mídia	Dentsu BLD Europe Group
Diretor de Estratégia	Dael Wood
Media Account Director	Amy Jope
Media Account Director	Kieran Lynch