Titulo | Star Wars (French) |
Titulo (língua original) | Star Wars |
Agência | BETC Paris |
Campanha | Let's stay light - Lu |
Anunciante | Lu |
Marca | Mikado |
Data da primeira Transmissão/Publicação | 2004 / 10 |
Sector Empresarial | Comida |
Legenda | Play with your food |
Legenda (língua original) | Restons légers |
História | Around the new tag line "Mikado. Play with your food", men and women yield to this invitation and suddenly consider their Mikado as something likely to make their day lighter. |
História (língua original) | Autour de la nouvelle signature "Mikado. Restons légers.", ils mettent en scène des hommes et femmes qui succombent à cette invitation, et voient subitement en leur Mikado de quoi mettre un peu de légèreté dans leur journée. |
Filosofia | From October 22nd, Mikado comes back with wise news, an invitation to play with lightness in a world where everything is often too sober and burdensome. The 3 episodes of the saga have been produced by Christopher Von Reis in everyday life circumstances and have developed at the same time a funny, out of touch and amazing tone. |
Filosofia (língua original) | Mikado revient sur les écrans, à partir du 22 octobre, avec une nouvelle sage, invitation au jeu et à la légèreté dans un monde où tout est (trop) souvent sérieux et pesant. Réalisés par Christopher Von Reis, les 3 films de la saga s'inscrivent dans un univers quotidien tout en développant un ton drôle, décalé et surprenant. |
Tipo de Mídia | Televisão |
Comprimento | |
Mercado | França |
Produtora | Intersection |
Account Manager | Raphaël de Andreis |
Account Manager | Isabelle Giafferi |
Account Manager | Myrto Tripathi |
Account Manager | Michel Teicher |
Director criativo | Michèle Cohen |
Director de arte | Rémi Tricot |
Redator | Olivier Couradjut |
Produtor da agência | David Green |
Realizador | Christopher von Reis |