Titulo | Chocolatier |
Agência | Lowe |
Campanha | Got Chocolate Milk? |
Anunciante | America's Dairy Farmers |
Marca | Milk |
Posted | Junho 2002 |
Produto | Chocolate Milk |
Sector Empresarial | Leite e derivados |
Legenda | Got chocolate milk? |
Problema | Last year, chocolate milk was identified as a petintial way to reduce the tremendous number of consumers who fall-out of the milk franchise during the teen years. However, chocolate milk had its own set of marketing challenges. Among teens, it was not as top-of-mind versus other beverages and was percieved as a "kiddie" drink. It also struggled with limited single serve distribution in stores teens frequent and a small communications budget in comparison to the competion. the communication effort created was able to effectively change perceptions among teens and increase sales of chocolate by over 6.5 million gallons. |
Tipo de Mídia | Televisão |
Comprimento | |
Mercado | Estados Unidos |
Empresa de produção | MacKenzie Cutler |
Música | Duotone Audio Group |
Director executivo criativo | Tony Granger |
Director de arte | Alex Lea |
Group Creative Director | David "Nobby" Nobay |
Redator | Kevin Brady |
Redator | Richard Wallace |
Realizador | Rocky Morton |
Produtora | Morton Jankel Zander (MJZ) |
Produtora | MJZ |
Director de fotografia | Harris Sevides |
Produtor | Deborah Kent |
Produtor da agência | Kelly Fagan |
Editor | David Koze |
Empresa de design sonoro | Tim Barnes |
Empresa de design sonoro | Quake Basket |