Milk - "Gargle"

Lowe New York, Estados Unidos

11219

Titulo	Gargle
Agência	Lowe
Campanha	Got Chocolate Milk?
Anunciante	America's Dairy Farmers
Marca	Milk
Posted	Setembro 2001
Produto	Chocolate Milk
Sector Empresarial	Leite e derivados
Legenda	Got chocolate milk?
Problema	Last year, chocolate milk was identified as a petintial way to reduce the tremendous number of consumers who fall-out of the milk franchise during the teen years. However, chocolate milk had its own set of marketing challenges. Among teens, it was not as top-of-mind versus other beverages and was percieved as a "kiddie" drink. It also struggled with limited single serve distribution in stores teens frequent and a small communications budget in comparison to the competion. the communication effort created was able to effectively change perceptions among teens and increase sales of chocolate by over 6.5 million gallons.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Mercado	Estados Unidos
Empresa de produção	MacKenzie Cutler
Música	Duotone Audio Group
Director executivo criativo	Tony Granger
Director de arte	Alex Lea
Redator	Kevin Brady
Redator	Richard Wallace
Produtor da agência	Kelly Fagan
Realizador	Rocky Morton
Produtora	Morton Jankel Zander (MJZ)
Produtora	MJZ
Group Creative Director	David "Nobby" Nobay
Produtor	Deborah Kent
Director de fotografia	Harris Sevides
Editor	David Koze
Empresa de design sonoro	Tim Barnes
Empresa de design sonoro	Quake Basket