| Titulo | I'm tobacco free 2 |
| Agência | Comed |
| Campanha | Anti-tabac |
| Anunciante | Ministère de la Santé - Luxembourg |
| Marca | Ministère de la Santé - Luxembourg |
| Data da primeira Transmissão/Publicação | 2013 / 5 |
| Sector Empresarial | Segurança pública, saúde e higiene |
| História | This campaign was launched on World no tobacco day in 2013. The briefing asked to advertise in a positive way the gains and advantages of non-smoking. Comed’s solution was to create a participative, interactive campaign with the aim of mobilizing people, especially the youth, around non-smoking. |
| Filosofia | This campaign was launched on World no tobacco day in 2013. The briefing asked to advertise in a positive way the gains and advantages of non-smoking. Comed’s solution was to create a participative, interactive campaign with the aim of mobilizing people, especially the youth, around non-smoking. To do so, the campaign was centred on a dedicated website supported by press, radio and tv, billposting and street marketing. During the hot phase of the campaign, visitors of the website could take part in a design competition by submitting their own anti-smoking T-shirt designs. Eventually, the winner’s contribution was printed on T-shirts and sold in a renowned fashion store. A central idea of this campaign was to appropriate the very reasons why people actually start smoking: sociability, independence and rebellion. These very arguments were used to vindicate a healthier and independent lifestyle. |
| Tipo de Mídia | Imprensa e publicações |
| Director de arte | Bastien Hebeisen |
| Redator | Vincent Wilwers |
| Director criativo | Charles Nilles |
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- AGÊNCIA:
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